Sarajevski
In summer 2005, well-known Sarajevo chefs made their long-awaited introduction to the Belgrade food scene with "Sarajevski," the first restaurant in Belgrade to offer Sarajevo specialties.
"Sarajevski" is located in the heart of Belgrade, in Dorćol, one of Belgrade's oldest neighborhoods. The restaurant was opened with one goal: to enable Belgraders to enjoy Sarajevo specialties, primarily the famous barbecue.
In spring 2015, "Sarajevski" moved toward a modern bar-restaurant format, while maintaining the traditional spirit and charm of the place.
The restaurant is housed in a historic building on Dušanova Street — once the well-known restaurant "Užička Kremna" — which was recast in 2015 by a team of architects in a “rough” mix of wood, brick, and wrought iron.
That was the moment when the owners turned to StrongWeb, giving us the opportunity to incorporate our ideas into the restaurant's new look and feel.
The challenge was to create an identity that would represent a traditional restaurant transplanted to an urban downtown setting.
We had the honor of working alongside Sarajevski's executives and the team of architects and artisans (who spent four months on the renovation), so that the new identity would reflect both the restaurant's new interior design and the building's former life as a traditional "kafana."
We created a typographic logo that works well in both traditional and modern settings, combining the flavors and ambience of a Bosnian grill with those of the classic American barbecue and steakhouse.
The typographic part of the logo — the inscription of the restaurant's name — is set in a combination of letters drawn from modernist typefaces, with mannered curves and straight terminals.
Print menus are oversized and serve as tablecloths, in the style of the classic steakhouse, with decorative borders resembling motifs from Bosnian carpets.
Typography throughout menus and other print materials is set in a combination of sans-serif and serif typefaces (Gotham and Caslon).
The logo appears throughout the space: stitched on waiter uniforms, etched onto wooden tableware containers, and on pub-like coasters, wall posters, and product packaging.
Wall posters with blown-out grilled-meat photographs are displayed on an eye-catching wall in the dining room.
Project: "Sarajevski" / Identity, Photography, Website & Social / StrongWeb Creative Group / Year: 2019