My BRAUN Layout is an app concept in honor of Braun design school and Dieter Rams, who was responsible for the design of Braun’s consumer products for many years.

Braun has been a benchmark for beautiful and functional design from its founding as an audio manufacturer in the ’30s, to the debut of the S50 shaver in the ’50s and including its current innovations in personal care.

In product design circles, the “Braun Style” is typified by crisp geometry and Dieter Rams’ iconic “less is more” aesthetic. From personal care to audio, timepieces to kitchen appliances, Braun products are relevant even today, more than 30 years after their initial introduction.

This explains the fact that there are so many collectors of BRAUN products in the world. Products that can no longer be found in regular sales, are reaching high prices on Ebay or Amazon, but fortunately for collectors, they can still be found at flea markets.

My BRAUN Layout app is dedicated to all fans of the BRAUN design school and its designers: Dieter Rams, Dietrich Lubs, Reinhold Weiss, Hans Gugelot. All known design elements from furniture products to HI-FI devices are gathered in app library, and divided into 4 groups: buttons, dots & lines, shapes and logos.

By selecting the desired shapes and patterns, the user creates his own layout that can later be printed on either a regular or 3d printer.

The ethos of ‘less is more’ became known by the Bauhaus movement, but it was Dieter Rams that elevated and refined this concept into ‘weniger aber besser’ (‘less but better’). You can buy some of the posters inspired by this motto in our shop.

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Project: My BRAUN Layout
Concept, UI/UX Design,
StrongWeb Creative Group
Year: 2019