{"id":15043,"date":"2025-06-09T18:26:55","date_gmt":"2025-06-09T16:26:55","guid":{"rendered":"https:\/\/strongweb.net\/?p=15043"},"modified":"2025-06-09T18:26:55","modified_gmt":"2025-06-09T16:26:55","slug":"boje-za-konverziju","status":"publish","type":"post","link":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/","title":{"rendered":"Koje boje najvi\u0161e uti\u010du na odluku korisnika"},"content":{"rendered":"<h2 id=\"znaajbojazakonverziju\">Zna\u010daj boja za konverziju<\/h2>\n<p><strong>Za\u0161to boje uti\u010du na tvoju odluku?<\/strong> Prvi vizuelni utisak nastaje za manje od 90 sekundi, a \u010dak 90% te procene donosi se na osnovu odabrane palete boja (<a href=\"https:\/\/www.shoutmeloud.com\/colours-psychology-conversions.html\">ShoutMeLoud<\/a>). Ako ve\u0107 razume\u0161 razliku izme\u0111u <a href=\"https:\/\/strongweb.net\/landing-stranice\">landing stranice<\/a> i homepage (<a href=\"https:\/\/strongweb.net\/landing-stranice-vs-homepage\">landing stranice vs homepage<\/a>), zna\u0161 da boje za konverziju nisu samo estetika.<\/p>\n<p>Evo za\u0161to boje igraju presudnu ulogu:<\/p>\n<ul>\n<li>Skre\u0107u pa\u017enju i usmeravaju pogled ka klju\u010dnim elementima  <\/li>\n<li>Grade ili ru\u0161e poverenje u sekundi  <\/li>\n<li>Aktiviraju emotivne reakcije koje vode ka akciji  <\/li>\n<\/ul>\n<p>Razumevanje osnova <a href=\"https:\/\/strongweb.net\/psihologija-konverzije\">psihologija konverzije<\/a> poma\u017ee ti da izabere\u0161 paletu koja pove\u0107ava stopu konverzije. Hajde da razlo\u017eimo nau\u010dne \u010dinjenice koje stoje iza izbora nijansi.<\/p>\n<h3 id=\"psihologijaboja\">Psihologija boja<\/h3>\n<p>Boje komuniciraju bez re\u010di. One:<\/p>\n<ul>\n<li>Povezuju se sa emocijama i se\u0107anjima  <\/li>\n<li>Mogu da poja\u010daju ili smanje ose\u0107aj hitnosti  <\/li>\n<li>Uti\u010du na percepciju vrednosti proizvoda  <\/li>\n<\/ul>\n<p>Kad korisnik klikne ili napusti stranicu, boje su me\u0111u prvima koje podsvest procesuira. Zato svaka landing stranica mora da se oslanja na dobro odabranu paletu.<\/p>\n<h3 id=\"istraivanjaistatistika\">Istra\u017eivanja i statistika<\/h3>\n<ul>\n<li>92% korisnika smatra vizuelni izgled klju\u010dnim pri dono\u0161enju odluke (<a href=\"https:\/\/www.shoutmeloud.com\/colours-psychology-conversions.html\">ShoutMeLoud<\/a>)  <\/li>\n<li>Dobra stopa konverzije na web sajtu kre\u0107e se izme\u0111u 2% i 5% (<a href=\"https:\/\/mailchimp.com\/marketing-glossary\/conversion-rates\/\">Mailchimp<\/a>)  <\/li>\n<li>Live chat, iako nije boja, pokazuje da podr\u0161ka u realnom vremenu podi\u017ee poverenje i ubrzava odluku (<a href=\"https:\/\/www.shopify.com\/blog\/product-page-increase-conversions\">Shopify<\/a>)  <\/li>\n<\/ul>\n<p>Te brojke potvr\u0111uju da boje za konverziju nisu puka dekoracija, ve\u0107 strate\u0161ki alat.<\/p>\n<h2 id=\"kljunebojezakonverziju\">Klju\u010dne boje za konverziju<\/h2>\n<p>Evo pregleda nijansi koje naj\u010de\u0161\u0107e vode do akcije:<\/p>\n<table>\n<thead>\n<tr>\n<th>Boja<\/th>\n<th>Emocije i asocijacije<\/th>\n<th>Idealna upotreba<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Crvena<\/td>\n<td>Hitnost, strast, uzbu\u0111enje<\/td>\n<td>Dugmad, promocije, popusti<\/td>\n<\/tr>\n<tr>\n<td>Plava<\/td>\n<td>Poverenje, smirenost, profesionalnost<\/td>\n<td>Formulari, trust seal, <a href=\"https:\/\/strongweb.net\/hero-sekcija-sajta\">hero sekcija sajta<\/a><\/td>\n<\/tr>\n<tr>\n<td>\u017duta<\/td>\n<td>Optimisti\u010dna, energi\u010dna, pa\u017enja<\/td>\n<td>Istaknuti tekst, banneri, pop-up prozori<\/td>\n<\/tr>\n<tr>\n<td>Zelena<\/td>\n<td>Bezbednost, zdravlje, ekolo\u0161ki balans<\/td>\n<td>Eko proizvodi, potvrde, \u201csuccess\u201d poruke<\/td>\n<\/tr>\n<tr>\n<td>Narand\u017easta<\/td>\n<td>Entuzijazam, kreativnost, prijateljstvo<\/td>\n<td>Dugmad, nagrade, ograni\u010dene ponude<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"crvenahitnostiakcija\">Crvena: hitnost i akcija<\/h3>\n<p>Crvena boja podi\u017ee nivo adrenalina. Ti je koristi\u0161 da:<\/p>\n<ul>\n<li>Istakne\u0161 dugmad ili linkove za kupovinu  <\/li>\n<li>Kreira\u0161 ose\u0107aj \u201cograni\u010dene ponude\u201d  <\/li>\n<li>Privu\u010de\u0161 pogled na segmente s posebnim popustima  <\/li>\n<\/ul>\n<p>Ali tu je kvaka: prekomerna upotreba crvene mo\u017ee delovati agresivno. Dr\u017ei se pravila 10\u201320% ukupne palete.<\/p>\n<h3 id=\"plavapoverenjeimir\">Plava: poverenje i mir<\/h3>\n<p>Plava projektuje stabilnost i profesionalizam. Ti je bira\u0161 kada \u017eeli\u0161 da:<\/p>\n<ul>\n<li>Uveri\u0161 korisnika da je siguran  <\/li>\n<li>Istakne\u0161 forme za prijavu ili kontakt  <\/li>\n<li>Obezbedi\u0161 ozbiljan, smiren ton u hero sekciji  <\/li>\n<\/ul>\n<p>Pripazi na nijansu: tamnija plava je ozbiljnija, svetlija deluje sve\u017eije.<\/p>\n<h3 id=\"utaoptimizamipanja\">\u017duta: optimizam i pa\u017enja<\/h3>\n<p>\u017duta budi radost i energiju. Idealna je za:<\/p>\n<ul>\n<li>Isticanje klju\u010dnih akcija u tekstu  <\/li>\n<li>Dizajn pop-up prozora i notifikacija  <\/li>\n<li>Elemente gde \u017eeli\u0161 da korisnik zastane  <\/li>\n<\/ul>\n<p>Svetla \u017euta mo\u017ee umarati o\u010di \u2013 koristi je za naglaske, ne za pozadinu.<\/p>\n<h3 id=\"ostalebojeinjihovenamene\">Ostale boje i njihove namene<\/h3>\n<ul>\n<li>Zelena: potvr\u0111uje uspeh, savr\u0161ena za poruke tipa \u201cuspe\u0161no\u201d ili proizvode s ekolo\u0161kom notom  <\/li>\n<li>Narand\u017easta: kombinuje energiju i prijateljski ton, odli\u010dno za dugmad i obave\u0161tenja  <\/li>\n<li>Ljubi\u010dasta: asocira na luksuz i kreativnost, koristi je sporadi\u010dno na sekundarnim elementima  <\/li>\n<\/ul>\n<h2 id=\"primenibojenalandingstranici\">Primeni boje na landing stranici<\/h2>\n<p>Pre nego \u0161to bira\u0161 paletu, prou\u010di <a href=\"https:\/\/strongweb.net\/struktura-landing-stranice\">strukturi landing stranice<\/a>. Potom defini\u0161i hijerarhiju elemenata i usmeri boje ka klju\u010dnim segmentima.<\/p>\n<p>Boje za konverziju dolaze do punog efekta tek kad ih postavi\u0161 na prave pozicije.<\/p>\n<h3 id=\"bojeuherosekciji\">Boje u hero sekciji<\/h3>\n<p>Tvoja hero sekcija sajta je prvi kontakt s posetiocem. Uradi slede\u0107e:<\/p>\n<ul>\n<li>Koristi kontrastnu boju za CTA dugme  <\/li>\n<li>Obezbedi dovoljno \u201cbelog prostora\u201d oko naslova  <\/li>\n<li>Proveri \u010ditljivost teksta na pozadini  <\/li>\n<\/ul>\n<h3 id=\"bojezadugmad\">Boje za dugmad<\/h3>\n<p>Dugmad moraju da iska\u010du. Ti bira\u0161 nijansu koja se razlikuje od ostatka dizajna:<\/p>\n<ul>\n<li>Primarni CTA: crvena ili narand\u017easta podsti\u010du klik  <\/li>\n<li>Sekundarni linkovi: plava ili zelena za ni\u017eu va\u017enost  <\/li>\n<\/ul>\n<p>Uvek testiraj varijante uz pomo\u0107 <a href=\"https:\/\/strongweb.net\/call-to-action-primeri\">call to action primeri<\/a>.<\/p>\n<h3 id=\"bojezadrutvenidokazirecenzije\">Boje za dru\u0161tveni dokaz i recenzije<\/h3>\n<p>Recenzije i trust seal elementi grad\u0435 kredibilitet:<\/p>\n<ul>\n<li>Plava ili siva ne ometaju glavni CTA  <\/li>\n<li>Ikone verifikacije u zelenoj ili plavoj pove\u0107avaju poverenje  <\/li>\n<li>Zvezdice ili ocene u \u017eutoj skre\u0107u pa\u017enju na feedback  <\/li>\n<\/ul>\n<h3 id=\"balansikontrast\">Balans i kontrast<\/h3>\n<p>Prati ova pravila:<\/p>\n<ul>\n<li>Odnos kontrasta teksta i pozadine minimum 4.5:1  <\/li>\n<li>Jedna boja dominira, druga nagla\u0161ava, tre\u0107a osigurava harmoniju  <\/li>\n<li>Previ\u0161e boja stvara kognitivno preoptere\u0107enje  <\/li>\n<\/ul>\n<h2 id=\"testirajioptimizujpaletu\">Testiraj i optimizuj paletu<\/h2>\n<p>Boje za konverziju nisu \u201cset-and-forget\u201d. Mora\u0161 meriti i prilago\u0111avati.<\/p>\n<h3 id=\"abtestiranjepaleta\">A\/B testiranje paleta<\/h3>\n<p>Pokreni varijante boja i pro\u010ditaj rezultate. <a href=\"https:\/\/strongweb.net\/testiranje-landing-stranica\">Testiranje landing stranica<\/a> otkriva:<\/p>\n<ul>\n<li>Koja kombinacija donosi najvi\u0161e klikova  <\/li>\n<li>Uticaj na broj prijava ili kupovina  <\/li>\n<li>Kada nijanse gube snagu  <\/li>\n<\/ul>\n<h3 id=\"praenjemetrikakonverzije\">Pra\u0107enje metrika konverzije<\/h3>\n<p>Prati klju\u010dne KPI-jeve:<\/p>\n<ul>\n<li>Stopu konverzije (ciljaj 2\u20135%) (<a href=\"https:\/\/mailchimp.com\/marketing-glossary\/conversion-rates\/\">Mailchimp<\/a>)  <\/li>\n<li>Bounce rate sekcija obojenih nijansi  <\/li>\n<li>Prose\u010dno vreme provedeno na stranici  <\/li>\n<\/ul>\n<h3 id=\"alatizaizborpaleta\">Alati za izbor paleta<\/h3>\n<p>Iskoristi alate koji ubrzavaju proces:<\/p>\n<ul>\n<li>Adobe Color za automatsko generisanje komplementarnih shema  <\/li>\n<li>Coolors za brze, prilagodljive palete  <\/li>\n<li>WebAIM Contrast Checker za proveru kontrasta  <\/li>\n<\/ul>\n<h2 id=\"izbegniestegreke\">Izbegni \u010deste gre\u0161ke<\/h2>\n<p>Baci\u0161 li se na boje bez plana, korisnici \u0107e se zbuniti, a konverzija pasti.<\/p>\n<h3 id=\"previebojaparalizuje\">Previ\u0161e boja paralizuje<\/h3>\n<p>Kada koristi\u0161 previ\u0161e nijansi, korisnik ne zna gde da klikne. Ta gre\u0161ka spada u <a href=\"https:\/\/strongweb.net\/greske-na-landing-stranicama\">gre\u0161ke na landing stranicama<\/a> koje uni\u0161tavaju fokus.<\/p>\n<h3 id=\"nepodudaranjesabrendom\">Nepodudaranje sa brendom<\/h3>\n<p>Boje za konverziju moraju da se uklapaju u tvoj vizuelni identitet. Ako logo koristi zelenu, ne ubacuj agresivnu crvenu bez jasnog razloga.<\/p>\n<h3 id=\"ignorisanjemobilneoptimizacije\">Ignorisanje mobilne optimizacije<\/h3>\n<p>Ako zanemari\u0161 <a href=\"https:\/\/strongweb.net\/mobilna-optimizacija-landing-stranica\">mobilna optimizacija landing stranica<\/a>, boje gube kontrast na manjim ekranima. Proveri prikaz na telefonima i tabletima.<\/p>\n<h2 id=\"tvojsledeikorak\">Tvoj slede\u0107i korak<\/h2>\n<p>\u2705 Defini\u0161i primarnu i sekundarnu paletu na osnovu psihologije boja<br \/>\n\u2705 Primeni nijanse u hero sekciju, CTA dugmad i sekciju sa recenzijama<br \/>\n\u2705 Pokreni A\/B testove razli\u010ditih kombinacija boja<br \/>\n\u2705 Prati metrike, ukloni ne\u017eeljene boje i iteriraj  <\/p>\n<p>Boom. Tvoja strategija boja za konverziju je spremna za testiranje i rast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Otkrijte koje boje najvi\u0161e uti\u010du na odluku korisnika! Savladajte tajnu boja za bolje konverzije!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[317],"tags":[],"class_list":["post-15043","post","type-post","status-publish","format-standard","hentry","category-landing-strane"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Koje boje najvi\u0161e uti\u010du na odluku korisnika | StrongWeb! Creative Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koje boje najvi\u0161e uti\u010du na odluku korisnika\" \/>\n<meta property=\"og:description\" content=\"Otkrijte koje boje najvi\u0161e uti\u010du na odluku korisnika! Savladajte tajnu boja za bolje konverzije!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/\" \/>\n<meta property=\"og:site_name\" content=\"StrongWeb! Creative Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/strongwebcreative\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T16:26:55+00:00\" \/>\n<meta name=\"author\" content=\"Bo\u0161ko Radulovi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@strongweb\" \/>\n<meta name=\"twitter:site\" content=\"@strongweb\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bo\u0161ko Radulovi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Koje boje najvi\u0161e uti\u010du na odluku korisnika | StrongWeb! Creative Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/","og_locale":"sr_RS","og_type":"article","og_title":"Koje boje najvi\u0161e uti\u010du na odluku korisnika","og_description":"Otkrijte koje boje najvi\u0161e uti\u010du na odluku korisnika! Savladajte tajnu boja za bolje konverzije!","og_url":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/","og_site_name":"StrongWeb! Creative Group","article_publisher":"https:\/\/www.facebook.com\/strongwebcreative","article_published_time":"2025-06-09T16:26:55+00:00","author":"Bo\u0161ko Radulovi\u0107","twitter_card":"summary_large_image","twitter_creator":"@strongweb","twitter_site":"@strongweb","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434":"Bo\u0161ko Radulovi\u0107","\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430":"5 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/#article","isPartOf":{"@id":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/"},"author":{"name":"Bo\u0161ko Radulovi\u0107","@id":"https:\/\/strongweb.net\/#\/schema\/person\/0f694c17e62c2cf0969fc6d4117d6c27"},"headline":"Koje boje najvi\u0161e uti\u010du na odluku korisnika","datePublished":"2025-06-09T16:26:55+00:00","mainEntityOfPage":{"@id":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/"},"wordCount":939,"commentCount":0,"publisher":{"@id":"https:\/\/strongweb.net\/#organization"},"articleSection":["Landing strane"],"inLanguage":"sr-RS","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/strongweb.net\/sr\/boje-za-konverziju\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/","url":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/","name":"Koje boje najvi\u0161e uti\u010du na odluku korisnika | StrongWeb! Creative Group","isPartOf":{"@id":"https:\/\/strongweb.net\/#website"},"datePublished":"2025-06-09T16:26:55+00:00","breadcrumb":{"@id":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/strongweb.net\/sr\/boje-za-konverziju\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/strongweb.net\/sr\/boje-za-konverziju\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/strongweb.net\/sr\/"},{"@type":"ListItem","position":2,"name":"Koje boje najvi\u0161e uti\u010du na odluku korisnika"}]},{"@type":"WebSite","@id":"https:\/\/strongweb.net\/#website","url":"https:\/\/strongweb.net\/","name":"StrongWeb! Creative Group","description":"Graphic Design Agency","publisher":{"@id":"https:\/\/strongweb.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/strongweb.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Organization","@id":"https:\/\/strongweb.net\/#organization","name":"StrongWeb Creative Group","url":"https:\/\/strongweb.net\/","logo":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/strongweb.net\/#\/schema\/logo\/image\/","url":"https:\/\/strongweb.net\/wp-content\/uploads\/2021\/08\/strongweb.logo_.png","contentUrl":"https:\/\/strongweb.net\/wp-content\/uploads\/2021\/08\/strongweb.logo_.png","width":1000,"height":1000,"caption":"StrongWeb Creative Group"},"image":{"@id":"https:\/\/strongweb.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/strongwebcreative","https:\/\/x.com\/strongweb","https:\/\/www.instagram.com\/strongwebcreative\/"]},{"@type":"Person","@id":"https:\/\/strongweb.net\/#\/schema\/person\/0f694c17e62c2cf0969fc6d4117d6c27","name":"Bo\u0161ko Radulovi\u0107","image":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/strongweb.net\/#\/schema\/person\/image\/","url":"https:\/\/strongweb.net\/wp-content\/uploads\/2025\/06\/cropped-bosko_gravatar-96x96.png","contentUrl":"https:\/\/strongweb.net\/wp-content\/uploads\/2025\/06\/cropped-bosko_gravatar-96x96.png","caption":"Bo\u0161ko Radulovi\u0107"},"url":"https:\/\/strongweb.net\/sr\/author\/bosko\/"}]}},"_links":{"self":[{"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/posts\/15043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/comments?post=15043"}],"version-history":[{"count":1,"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/posts\/15043\/revisions"}],"predecessor-version":[{"id":15322,"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/posts\/15043\/revisions\/15322"}],"wp:attachment":[{"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/media?parent=15043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/categories?post=15043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strongweb.net\/sr\/wp-json\/wp\/v2\/tags?post=15043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}