{"id":15431,"date":"2019-08-11T16:59:02","date_gmt":"2019-08-11T14:59:02","guid":{"rendered":"https:\/\/strongweb.net\/portfolio-item\/beton-brut-raw-belgrade\/"},"modified":"2025-06-09T18:13:02","modified_gmt":"2025-06-09T16:13:02","slug":"beton-brut-raw-belgrade","status":"publish","type":"portfolio-item","link":"https:\/\/strongweb.net\/sr\/portfolio-item\/beton-brut-raw-belgrade\/","title":{"rendered":"Beton Brut – Sirovi Beograd"},"content":{"rendered":"

[vc_row full_height=“yes“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ css=“.vc_custom_1628694818103{background-image: url(https:\/\/strongweb.net\/wp-content\/uploads\/2017\/08\/betonbrut_strongweb_design_agency2.jpg?id=11886) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_column css=“.vc_custom_1487670220409{padding-top: 0px !important;padding-bottom: 0px !important;}“][\/vc_column][\/vc_row][vc_row full_height=“yes“ columns_placement=“stretch“ content_placement=“middle“ row_content_width=“grid“ content_text_aligment=“center“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ el_class=“projectintro“][vc_column][qodef_elements_holder number_of_columns=“one-column“ switch_to_one_column=““ alignment_one_column=““][qodef_elements_holder_item item_padding=“12.5% 0% 12% 0%“][vc_column_text el_class=“projectintro“]<\/p>\n

Publikacija \u201eBeton Brut \u2013 Sirovi Beograd\u201c predstavlja intimnu topografiju odrastanja me\u0111u betonskim zgradama u Socijalisti\u010dkoj Federativnoj Republici Jugoslaviji.<\/p>\n

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Istaknute brutalisti\u010dke zgrade uklju\u010duju Beogradsku upravu za urbanizam Branislava Jovina i Genex toranj Mihajla Mitrovi\u0107a, kao i modernisti\u010dku zgradu SIV, arhitekte Vladimira Poto\u010dnjaka.<\/p>\n

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Iako je pre svega modernisti\u010dka zgrada, SIV svakako se uklapa u betonsku viziju nove jugoslovenske dr\u017eave koja se ra\u0111ala u drugoj polovini 20. veka.<\/p>\n

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Zgrade i spomenici od sirovog betona nicali su \u0161irom Beograda u godinama nakon Drugog svetskog rata. Mnogi od njih obele\u017eili su jugoslovenski period.<\/p>\n

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Termin brutalizam nastao je iz prakti\u010dne potrebe da se jednom re\u010dju defini\u0161u betonski objekti sa vidljivim tragovima oplata.<\/p>\n

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Brutalizam je dominantna arhitektura monumentalne jasno\u0107e. Kritikovan je jer je zanemarivao okolne istorijske zgrade.<\/p>\n

\n[\/vc_column_text][\/qodef_elements_holder_item][\/qodef_elements_holder][\/vc_column][\/vc_row][vc_row full_height=“yes“ row_content_width=“grid“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ css=“.vc_custom_1628959445312{background-image: url(https:\/\/strongweb.net\/wp-content\/uploads\/2017\/08\/blok61.jpg?id=11888) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_column css=“.vc_custom_1487670220409{padding-top: 0px !important;padding-bottom: 0px !important;}“][\/vc_column][\/vc_row][vc_row full_height=“yes“ columns_placement=“stretch“ content_placement=“middle“ row_content_width=“grid“ content_text_aligment=“center“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ el_class=“projectintro“][vc_column][qodef_elements_holder number_of_columns=“one-column“ switch_to_one_column=““ alignment_one_column=““][qodef_elements_holder_item item_padding=“12.5% 0% 12% 0%“][vc_column_text el_class=“projectintro“]<\/p>\n

Ovaj stil moderne arhitekture nazvan je po francuskom izrazu \u201eB\u00e9ton brut\u201c \u0161to zna\u010di \u201esirovi\u201c beton, a termin je uveo francuski arhitekta Le Korbizje.<\/p>\n

[\/vc_column_text][\/qodef_elements_holder_item][\/qodef_elements_holder][\/vc_column][\/vc_row][vc_row full_height=“yes“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ css=“.vc_custom_1628961024448{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_column css=“.vc_custom_1487670220409{padding-top: 0px !important;padding-bottom: 0px !important;}“][qodef_image_gallery type=“image_grid“ number_of_columns=“2″ space_between_columns=“normal“ images=“11894,11893″ image_size=“large“][\/vc_column][\/vc_row][vc_row full_height=“yes“ columns_placement=“stretch“ content_placement=“middle“ row_content_width=“grid“ content_text_aligment=“center“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ el_class=“projectintro“][vc_column][qodef_elements_holder number_of_columns=“one-column“ switch_to_one_column=““ alignment_one_column=““][qodef_elements_holder_item item_padding=“12.5% 0% 12% 0%“][vc_column_text el_class=“projectintro“]<\/p>\n

Ovaj stil i dalje privla\u010di pa\u017enju svetske javnosti, a mnogi objekti beogradskog brutalizma uvr\u0161teni su u svetske prikaze ovog stila. Godine 2018. Muzej moderne umetnosti (MoMA) priredio je \u0161estomese\u010dnu izlo\u017ebu<\/a> \u201eKa betonskoj utopiji: arhitektura u Jugoslaviji, 1948\u20131980\u201c koja istra\u017euje arhitekturu biv\u0161e Jugoslavije.<\/p>\n

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Bro\u0161ura je \u0161tampana na hrapavom papiru koji podse\u0107a na beton svojom teksturom. \u0160tampani font je DIN, bezserifni font \u0161iroko kori\u0161\u0107en u tehni\u010dkim primenama. Dizajniran 1931. godine za nema\u010dku organizaciju za standardizaciju DIN \u2013 Deutsches Institut f\u00fcr Normung, DIN je uvek na\u0161 prvi izbor za arhitektonsku upotrebu.<\/p>\n

\n[\/vc_column_text][\/qodef_elements_holder_item][\/qodef_elements_holder][\/vc_column][\/vc_row][vc_row full_height=“yes“ row_content_width=“grid“ content_text_aligment=“center“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ css=“.vc_custom_1628962177974{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_column css=“.vc_custom_1487670220409{padding-top: 0px !important;padding-bottom: 0px !important;}“][qodef_image_gallery type=“image_grid“ number_of_columns=“2″ space_between_columns=“normal“ images=“11921,11922″ image_size=“large“][\/vc_column][\/vc_row][vc_row full_height=“yes“ columns_placement=“stretch“ content_placement=“middle“ row_content_width=“grid“ content_text_aligment=“center“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ el_class=“projectintro“][vc_column][qodef_elements_holder number_of_columns=“one-column“ switch_to_one_column=““ alignment_one_column=““][qodef_elements_holder_item item_padding=“12.5% 0% 12% 0%“][vc_column_text el_class=“projectintro“]<\/p>\n

Glavna prednost DIN fonta je njegova zbijena forma, koja ga \u010dini pogodnim za kori\u0161\u0107enje u svim vrstama rasporeda. Geometrijski je i funkcionalan, ba\u0161 kao i arhitektura jugoslovenskog perioda.<\/p>\n

\n[\/vc_column_text][\/qodef_elements_holder_item][\/qodef_elements_holder][\/vc_column][\/vc_row][vc_row full_height=“yes“ row_content_width=“grid“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ css=“.vc_custom_1606056209665{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_column css=“.vc_custom_1487670220409{padding-top: 0px !important;padding-bottom: 0px !important;}“][qodef_image_gallery type=“image_grid“ number_of_columns=“2″ space_between_columns=“normal“ images=“11920,11918,11916,11914″ image_size=“large“][\/vc_column][\/vc_row][vc_row full_height=“yes“ columns_placement=“stretch“ content_placement=“middle“ row_content_width=“grid“ content_text_aligment=“center“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ el_class=“projectintro“][vc_column][qodef_elements_holder number_of_columns=“one-column“ switch_to_one_column=““ alignment_one_column=““][qodef_elements_holder_item item_padding=“12.5% 0% 12% 0%“][vc_column_text el_class=“projectintro“]<\/p>\n

Bro\u0161ura uklju\u010duje slede\u0107e objekte: Spomenik Kosmajskom partizanskom odredu, Beogradska uprava za urbanizam, Savezno izvr\u0161no ve\u0107e Jugoslavije, Genex toranj (Zapadna kapija), Toplana Konjarnik, Novi Beograd \u2013 Blok 61, <\/span>Kule Rudo (Isto\u010dna kapija), <\/span>Hotel za samce u Pan\u010di\u0107evoj ulici.<\/span><\/p>\n

\n[\/vc_column_text][\/qodef_elements_holder_item][\/qodef_elements_holder][\/vc_column][\/vc_row][vc_row full_height=“yes“ row_content_width=“grid“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ css=“.vc_custom_1606056209665{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_column css=“.vc_custom_1487670220409{padding-top: 0px !important;padding-bottom: 0px !important;}“]<\/p>\n

Bro\u0161ura uklju\u010duje slede\u0107e objekte: Spomenik Kosmajskom partizanskom odredu, Beogradska uprava za urbanizam, Savezno izvr\u0161no ve\u0107e Jugoslavije, Genex toranj (Zapadna kapija), Toplana Konjarnik, Novi Beograd \u2013 Blok 61, <\/span>Rudo kule (Isto\u010dna kapija), <\/span>Sama\u010dki hotel u Pan\u010di\u0107evoj ulici.<\/span><\/p>\n

[\/vc_column][\/vc_row][vc_row full_height=“yes“ columns_placement=“stretch“ content_placement=“middle“ row_content_width=“grid“ content_text_aligment=“center“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ el_class=“projectintro“][vc_column][qodef_elements_holder number_of_columns=“one-column“ switch_to_one_column=““ alignment_one_column=““][qodef_elements_holder_item item_padding=“12.5% 0% 12% 0%“][vc_column_text el_class=“projectintro“]<\/p>\n

Projekat: Beton Brut \u2013 Sirovi Beograd
\nDizajn \u0161tampe, Fotografija
\nStrongWeb Creative Group
\nGodina: 2019<\/p>\n

\n[\/vc_column_text][\/qodef_elements_holder_item][\/qodef_elements_holder][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_height=“yes“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ css=“.vc_custom_1628694818103{background-image: url(https:\/\/strongweb.net\/wp-content\/uploads\/2017\/08\/betonbrut_strongweb_design_agency2.jpg?id=11886) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_column css=“.vc_custom_1487670220409{padding-top: 0px !important;padding-bottom: 0px !important;}“][\/vc_column][\/vc_row][vc_row full_height=“yes“ columns_placement=“stretch“ content_placement=“middle“ row_content_width=“grid“ content_text_aligment=“center“ enable_hue_rotation=“no“ use_row_as_full_screen_section=“yes“ el_class=“projectintro“][vc_column][qodef_elements_holder number_of_columns=“one-column“ switch_to_one_column=““ alignment_one_column=““][qodef_elements_holder_item item_padding=“12.5% 0% 12% 0%“][vc_column_text el_class=“projectintro“] Publikacija \u201eBeton Brut \u2013 Sirovi Beograd\u201c predstavlja intimnu topografiju odrastanja me\u0111u betonskim zgradama u Socijalisti\u010dkoj Federativnoj Republici Jugoslaviji. 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Mnogi od njih obele\u017eili su jugoslovenski period.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/strongweb.net\/sr\/portfolio-item\/beton-brut-raw-belgrade\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beton Brut - Sirovi Beograd | Dizajn, web i brending \u2013 StrongWeb!\" \/>\n<meta property=\"og:description\" content=\"Zgrade i spomenici od sirovog betona nicali su \u0161irom Beograda u godinama nakon Drugog svetskog rata. Mnogi od njih obele\u017eili su jugoslovenski period.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/strongweb.net\/sr\/portfolio-item\/beton-brut-raw-belgrade\/\" \/>\n<meta property=\"og:site_name\" content=\"StrongWeb! 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